Some people are so into web standards that they've removed all the tables from their houses

Users scan a page looking for trigger words. If they find a trigger word, they click on it but if they don’t find it, they go to search. That’s the way it works on 99% of sites, although Amazon is an exception. That’s because Amazon has done a great job of training users to know that absolutely nothing on the home page is of any use.

The poster child of Web 2.0 is Flickr.com. Personalization is a key piece of Web 2.0.

Intuitive design happens when current knowledge is the same as the target knowledge.

In all situations where bad design decisions were made, people lacked some information that would have helped them make the right decision.

Once you eliminate quality as a requirement, the entire design process becomes a whole lot easier.

Are you willing to take responsibility for your team's culture or do you treat it like the weather - something that happens to you?