Some people are so into web standards that they've removed all the tables from their houses

The poster child of Web 2.0 is Flickr.com. Personalization is a key piece of Web 2.0.

Some people are so into web standards that they've removed all the tables from their houses

Intuitive design is how we give the user new superpowers.

Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it. Think of it like a room’s air conditioning. We only notice it when it’s too hot, too cold, making too much noise, or the unit is dripping on us. Yet, if the air conditioning is perfect, nobody say anything and we focus, instead, on the task at hand.

Are you willing to take responsibility for your team's culture or do you treat it like the weather - something that happens to you?

Once you eliminate quality as a requirement, the entire design process becomes a whole lot easier.