The poster child of Web 2.0 is Flickr.com. Personalization is a key piece of Web 2.0.

Once you eliminate quality as a requirement, the entire design process becomes a whole lot easier.

Are you willing to take responsibility for your team's culture or do you treat it like the weather - something that happens to you?

Users scan a page looking for trigger words. If they find a trigger word, they click on it but if they don’t find it, they go to search. That’s the way it works on 99% of sites, although Amazon is an exception. That’s because Amazon has done a great job of training users to know that absolutely nothing on the home page is of any use.

Some people are so into web standards that they've removed all the tables from their houses

Intuitive design is how we give the user new superpowers.

When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs at the instant they need it.