When you have a global mush, people lose their identity, they become pseudonyms, they have no investment and no consequence in what they do.

Humans change themselves through technology.

I have been around military technology people a lot because of my role in virtual reality I've seen weapons from conception to implementation. And there is an extraordinary gadget lust that drives the military. So it's possible that war is just the ultimate expression of creativity.

Information is alienated experience.

Chemotherapy is a good thing even though it kills healthy cells. But we still hope for something better. We'd like to prevent cancer in the first place.

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

To me, to say that war isn't evil is to say that nothing is evil.