There is nothing more gray, stultifying, or dreary than life lived inside the confines of a theory.
Jaron LanierAdvertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron LanierWhat is extraordinary is that in the United States the current culture desires feelings of machismo and power, but at the same time has absolutely no taste whatsoever for even the slightest loss or bloodshed or ickiness. That's a fascinating combination.
Jaron Lanier