I'd much rather see a world where, when you make some quirky comment on a blog or news story or you upload a video clip, instead of just a moment of fame for your pseudonym, you'll get 50 bucks. The first time that happens, you'll realise that you're a full-class citizen. You have the potential to make money from the system.

Digital technologies are setting down the new grooves of how people live, how we do business, how we do everything--and they're doing it according to the expectations of foolish utopian scenarios. We want free online experiences so badly that we are happy to not be paid for information that comes from us now or ever. That sensibility also implies that the more dominant information becomes in our economy, the less most of us will be worth.

Musicians and journalists are the canaries in the coalmine, but, eventually, as computers get more and more powerful, it will kill off all middle-class professions.

Create a website that expresses something about who you are that won't fit into the template available to you on a social networking site.

Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

If you get deep enough, you get trapped. Stop calling yourself a user. You are being used.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.