I think most of the dramatic new ideas come from little companies that then grow big.

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

Here’s a current example of the challenge we face. At the height of its power, the photography company Kodak employed more than 140,000 people and was worth $28 billion. They even invented the first digital camera. But today Kodak is bankrupt, and the new face of digital photography has become Instagram. When Instagram was sold to Facebook for a billion dollars in 2012, it employed only thirteen people. Where did all those jobs disappear to? And what happened to the wealth that all those middle-class jobs created?

There will always be humans, lots of them, who provide the data that makes the networked realization of any technology better and cheaper.

We imagine "pure" cybernetic systems, but we can prove only that we know how to build fairly dysfunctional ones. We kid ourselves when we think we understand something, even a computer, merely because we can model or digitize it.

I think seeking perfection in human affairs is a perfect way to destroy them.

I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.