It is impossible to state in words how much this team means to me, how much Hulu means to me.

My father was an electrical engineer who worked at Westinghouse in Pittsburgh. When I was growing up, my mother wrote humor columns for the local paper. She was the Erma Bombeck of Murrysville, Pa.

If you take a look at the way the premium content is monetized, there's a lot of different models out there. Sometimes you pay for an individual episode, for example on iTunes. Other times you pay for a subscription. And other times it's free ad-supported.

What I think about is what people spend their time on this planet doing. So No.1 is sleep, No.2 is work, and No.3 is sight, sound, and motion video consumption. Basically, four to five hours a day is what Americans spend consuming video.

If you can make it easier to consume, people will consume more of it.

Take risks. Fail. Pick yourself back up again. And always, always remember this: there is no adversity capable of stopping you once the choice to persevere is made.

I think challenge for Facebook is to develop a culture that has the advertiser and the ad service be as strong a part of their culture as the user obsession is.