I think challenge for Facebook is to develop a culture that has the advertiser and the ad service be as strong a part of their culture as the user obsession is.

My father was an electrical engineer who worked at Westinghouse in Pittsburgh. When I was growing up, my mother wrote humor columns for the local paper. She was the Erma Bombeck of Murrysville, Pa.

I took a job at the Walt Disney Company and after 18 months decided to go to business school at Harvard. I was awestruck by the campus. My first reaction was I dont belong here. Then I said, Im here; lets get on with it.

Hulu is about the shows, not the networks. The shows are the brands that users care about.

My prediction is that in the same way that Google is an intent revealing service that can be monetized that way, I would think that if I were at Twitter, I would focus on the search aspect of Twitter, because people are revealing intents when they do a search.

I tried to do everything I could to study Walt Disney. I would read every book I could on the company, and then I found out more about him as a person, as an entrepreneur, and it was just fascinating to me that this guy was able to live a great life with his family but also do these amazing things at work.

On the Facebook side, I think it's a bit of an evolution, in that that company, which has clearly done amazing things, was, I believe, as an outsider looking in, was founded on a culture that was obsessive about the users. And they built a service that is very valuable for users, and that is to be applauded.