When youre dealing with digital goods, you dont have to be tied to one URL.
I'm not the kind of guy who dabbles in a lot of things.
Cultures are not very easy to change. They're sometimes almost impossible to change.
If you can make it easier to consume, people will consume more of it.
My prediction is that in the same way that Google is an intent revealing service that can be monetized that way, I would think that if I were at Twitter, I would focus on the search aspect of Twitter, because people are revealing intents when they do a search.
It is impossible to state in words how much this team means to me, how much Hulu means to me.