I don't make records for this medium with which we're going to sell it. The selling of it can never be more important than what you're actually making. There's too much of that in the world - in everybody's world, not just in music. There's too much, "Are you hip to this kind of stuff?" "Hey, this is cool." "Are you hip to it, because this is what we're selling today?" I think it's bullshit.
Jason PierceI kept saying I got sick of listening to people's productions, like people who had no ideas, no songs, nothing to say but could still con people's ears into thinking those songs were there by the application of production. I kind of wanted my record a little more honest than that: "Well, this is us. We put a microphone on it. Here it is."
Jason PierceI don't make records for this medium with which we're going to sell it. The selling of it can never be more important than what you're actually making. There's too much of that in the world - in everybody's world, not just in music. There's too much, "Are you hip to this kind of stuff?" "Hey, this is cool." "Are you hip to it, because this is what we're selling today?" I think it's bullshit.
Jason PierceI think it's essential to make new music now, and to try and make epic records now, and not rely on what happened in the past.
Jason PierceThere's always this talk of the industry of music and about selling records and whatever, but that ignores probably the majority of music that isn't about trying to sell itself, that isn't about being connected to any industry. There's a huge amount of music where someone just happened to have a tape recorder and turned it on or hit the red button while they were in the back of church or recording something in their front room.
Jason PierceMaking a record's a real fight for me. I'm constantly fighting with this thing inside of me that says I should be sitting in a room with Matthew Shipp or I should have Han Bennink on drums or this song should be playing for the next 20 minutes in my head, not a silly little pop song. It's constant.
Jason PierceSometimes it's easier to make decisions when you know that you've tried things that are so wrong, you know, "OK, I don't go that way with it. I don't go this way with it." The way I work, I kind of have to go down all those wrong paths to know that the one I'm doing really is the one that is going to work.
Jason Pierce