The team architecture means setting up an organization that helps people produce that great work in teams.

My real talent was for losing clients.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

The team architecture means setting up an organization that helps people produce that great work in teams.

Sometimes the most important job advertising can do, is to clarify the obvious.

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.