Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.

Taking risks gives me energy.

It's hard to build a brand, competitively, and tell people what you do as well.

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.