Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.

Sometimes the most important job advertising can do, is to clarify the obvious.