Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.

In the '20s they were telling us wed all have our own private plane and take vacations to the moon.

Sometimes the most important job advertising can do, is to clarify the obvious.

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.