No matter where I went, there was someone rejecting my ideology. What was interesting was these reactions made me want to do it even more because we had smoothed over that void, smoothed over what was missing. After all, our motto was, "A happy face, a thumping bass, for a loving race."

We, black British, were searching - as the first generation that was born and raised here - for our own identity. We already knew what the Caribbean thing was about. We grew up with the racial tension and unrest. They were either touching your head for good luck or kicking you down the stairs for being too dark. But that was part and parcel of how we grew up in London. But in terms of our identity, it was more about us claiming it y'know?

Growing up with my brothers, I was like an accompanying mascot to them. The whole heritage and culture of soundsystems is all in my blood y'know? Then obviously from DJing, I just went onto building my own sound and producing my own music.

Personally I was just sick of the mimicry of American culture that was going on because it wasn't natural for us. We had grown up listening to reggae music in our communities. People were enjoying what we were doing with out music - we didn't have to work to sell it to them.

We were being put somewhere interesting from being involved with analog, to working with digital. Those two worlds just collided and it felt great! That was probably the key inspiration in terms of me going on to not just making dub plates for my sound, but doing the unobvious and "selling out" to the masses. I subsequently got a record deal because of that.

Music and fashion really do go hand in hand. This is even going back to the reggae days.

Black musicians were either trying to be American or trying to play down their Caribbean roots.