The futility of everything that comes to us from the media is the inescapable consequence of the absolute inability of that particular stage to remain silent. Music, commercial breaks, news flashes, adverts, news broadcasts, movies, presentersโthere is no alternative but to fill the screen; otherwise there would be an irremediable void.... Thatโs why the slightest technical hitch, the slightest slip on the part of the presenter becomes so exciting, for it reveals the depth of the emptiness squinting out at us through this little window.
Jean BaudrillardFreud thought he was bringing the plague to the U.S.A., but the U.S.A. has victoriously resisted the psychoanalytical frost by real deep freezing, by mental and sexual refrigeration. They have countered the black magic of the Unconscious with the white magic of "doing your own thing," air conditioning, sterilization, mental frigidity and the cold media of information.
Jean Baudrillard