When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.

What users want is convenience and results.

If I had not studied music, there would be no Macintosh computers today.

As far as the customer is concerned, the interface is the product.

Users do not care about what is inside the box, as long as the box does what they need done.

I am only a footnote, but proud of the footnote I have become. My subsequent work on eliciting principles and developing the theory of interface design, so that many people will be able to do what I did is probably also footnote-worthy. In looking back at this turn-of-the-century period, the rise of a worldwide network will be seen as the most significant part of the computer revolution.

I hate mice. The mouse involves you in arm motions that slow you down. I didn't want it on the Macintosh, but Jobs insisted. In those days, what he said went, good idea or not.