When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.

What users want is convenience and results.

If our field is "to advance", we must - without displacing creativity and aesthetics - make sure our terminology is clear.

A computer shall not waste your time or require you to do more work than is strictly necessary.

When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.

If I am correct, the use of a product based on modelessness and monoty would soon become so habitual as to be nearly addictive, leading to a user population devoted to and loyal to the product.

A well-designed and humane interface does not have to be split into beginner and expert subsystems.