A computer shall not harm your work or, through inaction, allow your work to come to harm.

What users want is convenience and results.

Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining.

Once the product's task is known, design the interface first; then implement to the interface design.

I am only a footnote, but proud of the footnote I have become. My subsequent work on eliciting principles and developing the theory of interface design, so that many people will be able to do what I did is probably also footnote-worthy. In looking back at this turn-of-the-century period, the rise of a worldwide network will be seen as the most significant part of the computer revolution.

An unlimited-length file name is a file. The content of a file is its own best name.

Users do not care about what is inside the box, as long as the box does what they need done.