As far as the customer is concerned, the interface is the product.

As far as the customer is concerned, the interface is the product.

When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.

A computer shall not waste your time or require you to do more work than is strictly necessary.

The system should treat all user input as sacred.

Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining.

If our field is "to advance", we must - without displacing creativity and aesthetics - make sure our terminology is clear.