The industries closest to Google - media, advertising, and entertainment - are affected first. But the avalanche that is Google and the internet will overtake all industries and institutions - carmakers, bankers, universities, government - as we undergo a fundamental restructuring of the economy and society. Every industry and institution would be wise to understand the need for handing over control, for transparency, for collaboration and speed.
Jeff JarvisPeople are enduring more than a temporary financial crisis. We are witnessing a fundamental shift in the economy. Companies and industries will in great measure no longer grow by borrowing vast capital to make huge acquisitions. The way to grow to critical mass - the Google way - will be to become platforms and networks that enable others to build businesses, grow, and succeed.
Jeff JarvisOwning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.
Jeff JarvisIf I had followed my own rules - if I had eaten my own dog food - I would have created a digital book that is searchable and linkable, that can be corrected and updated and discussed and passed around. But I took my publisher's advance money. Hey, dog's gotta eat. The book publishing industry still works - for now - because it adds value with editing, promotion, sales, and cash.
Jeff Jarvis