Suffering is always hard to quantify - especially when the pain is caused by as cruel a disease as Alzheimer's. Most illnesses attack the body; Alzheimer's destroys the mind - and in the process, annihilates the very self.

Marriage is a lot of things - a source of love, security, the joy of children, but it's also an interpersonal battlefield, and it's not hard to see why: Take two disparate people, toss them together in often-confined quarters, add the stresses of money and kids - now lather, rinse, repeat for the rest of your natural life. What could go wrong?

A cockroach likely has no less brainpower than a butterfly, but we're quicker to deny it consciousness because it's a species we dislike.

There's no such thing as downtime for your brain.

Overspending is as certain a part of the holiday season as overeating. But pushing away from both the table and the cash register at least a little bit sooner can make the post-holiday hangover hurt a little bit less.

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

There are a lot of ways to make people not like you, but one of the most powerful - if least fair - is to be really, really successful. Nobody resents the guy who just lost his job. But the guy whose Internet start-up made him a billionaire at 25? That's a whole different kettle of envy.