Credit or debit cards, for starters, are nothing short of shoppers' Novocain. Even in the age of digital purchases and virtual money, we still attach a special value to dirty paper with pictures of presidents on it. Handing some of that to a cashier simply hurts more than handing over a little sliver of plastic.
Jeffrey KlugerWe are all born with an innate understanding of interpersonal equity - the idea that if you lend me your rake today, I'll respond in kind when you come to borrow my shovel tomorrow. Or nearly all of us are born with that. Psychopaths aren't.
Jeffrey KlugerIndeed, the best way to think of willpower is not as some shapeless behavioral trait but as a sort of psychic muscle, one that can atrophy or grow stronger depending on how it's used.
Jeffrey KlugerAs with real reading, the ability to comprehend subtlety and complexity comes only with time and a lot of experience. If you don't adequately acquire those skills, moving out into the real world of real people can actually become quite scary.
Jeffrey KlugerThe vexing thing about human behavior is that when we say we know we should do something, we really and truly do know it. It's hard to be 50 lbs. overweight or smoke a pack a day or feel miserable every moment you spend at work and not understand in a deep and primal way that change is in order - and that in some cases it could even save your life.
Jeffrey KlugerThere are a lot of obstacles in the way of our understanding animal intelligence - not the least being that we can't even agree whether nonhuman species are conscious. We accept that chimps and dolphins experience awareness; we like to think dogs and cats do. But what about mice and newts? What about a fly? Is anything going on there at all?
Jeffrey Kluger