There may be no more-radioactive term in the English language than what we now almost always refer to as the 'n-word' - itself a coy means of linguistic sidestepping that is a sign of how perilous it is to utter the thing in full, even in conversations about language.
Jeffrey KlugerMarketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
Jeffrey KlugerMembers of royal families are born into a world of indulgence and entitlement, and the princelings who grow up that way may never have to develop the emotional musculature that will allow them to show self-restraint.
Jeffrey KlugerWell, I think of the folks who are the climate deniers as the flat Earthers and the people who say the moon landings never happened.
Jeffrey Kluger