Today, if the CEO thinks it's a good idea, it's done everywhere; if the CEO thinks it's a bad idea, it's done nowhere. We ought to be more agnostic and open to learning things that we didn't expect - and the only way to do that is to try things and be open-minded about how well they are working. And third, evidence-based management involves reading and learning - just like doctors do - and to do so not just in school but afterward, as well.

One cannot control the actions of others, but we are responsible for what we do. People say things such as, "I can't do this," "it is not really me," "this makes me uncomfortable," etc. People, simply put, opt out of playing the game or doing so in a way that will make them successful. So get over yourself, and do what you need to do - and what, by the way, others around you are doing, to become more powerful.

Leaders are not modest, and more importantly, the extensive social science research on narcissism, self-promotion, and similar constructs shows that these qualities and behaviors are useful for getting hired, achieving promotions, keeping one's job, and obtaining a higher salary.

In any branding strategy, you need to figure out what is the image you want to project. Then behave accordingly. And above all, cultivate the media and those who will help you burnish your reputation.

You are more likely to acquire power by narrowing your focus and applying your energies, like the sun's rays, to a limited range of activities in a small number of domains.

People who don't have as much power as they would like often begin by attributing their difficulties to the environment - competitors, bosses, economic circumstances, and so forth. But in reality people are customarily their own biggest impediment to being as powerful as they would like.

Consider the many financial industry executives who walked away with many millions as their organizations failed - I think the expression is "failing upward." People also need to understand that their "technical" job performance is correlated with their career success, but again, many other factors such as educational credentials, length of service, and yes, political skills, also contribute to success. So people need to understand business and technical issues but they also need to master organizational dynamics.