I think I'm one of few American designers doing a house in Europe, and I think I've been proving myself there very well.

When I first started my own brand, when I needed an icon, I had no other icon but myself. I had to create that.

When I'm hell-bent on something, there's no way around it. I can be a very stubborn.

I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.

The fact that people look at pictures so tiny on Instagram - people ask me about it popping on Instagram, but I didn't alter myself to be that. I didn't change for the screens, I've just been doing me.

I have so much to be thankful and grateful for, and I just think about my fans, who did put me to where I am. I can promise you this: my appointment at Moschino did not come from anyone but them.

There are the great people who have grown and loved me, like Katy [Perry] - who started as a fan and told me that one day she hoped I would dress her, and asked for a picture with me at a fan meet and greet. Now she's became one of the world's most important pop stars. I've supported her since the beginning, out of believing in a spark in her and giving her a chance because she was a girl who obviously seemed very passionate about what I am doing.