A lot of what Groupon is generating is demand for something people didn't know they wanted.
Jeremy StoppelmanStarting a company, your success is going to be very dependent on how you adapt. You're going to make decisions, you're going to make bets; most of them are going to turn out to be wrong.
Jeremy StoppelmanYou have to be very nimble and very open minded. Your success is going to be very dependent on how your adapt.
Jeremy StoppelmanThere is this cat and mouse game that plays out over time where our team comes up with new and interesting ideas to identify content that we shouldn't recommend, and over time people are constantly probing that, trying to figure out how can they get around that and get a better reputation on Yelp.
Jeremy Stoppelman