One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.
Jeremy StoppelmanStarting a company, your success is going to be very dependent on how you adapt. You're going to make decisions, you're going to make bets; most of them are going to turn out to be wrong.
Jeremy StoppelmanMaintaining the trust of the consumer is critical to our business. We live and breathe only one thing, which is wanting to connect consumers with great local businesses, and I don't feel we can do that if we don't have effective ways to prevent gaming of the system.
Jeremy StoppelmanA lot of what Groupon is generating is demand for something people didn't know they wanted.
Jeremy StoppelmanConsumers are empowered by Yelp and tools like it: before, when they had a bad experience, they didn't have much recourse. They could fume, but often nothing else other than tell their friends.
Jeremy StoppelmanIn the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of user-generated content was pretty nascent in 2004.
Jeremy StoppelmanIf somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that can spread across the world in a matter of minutes, so as a result, each market is almost an island unto itself.
Jeremy StoppelmanYelp is in a very nice spot: local data, and especially review data, is one of the killer apps on mobile phones.
Jeremy StoppelmanThere are so many businesses that are succeeding on Yelp that don't pay us a dollar, and we're really excited about that.
Jeremy StoppelmanThe biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a conspiracy theory about it.
Jeremy StoppelmanChoose something you are passionate about - or a pain point that has affected you and that you feel really needs to be changed.
Jeremy StoppelmanYou have to be very nimble and very open minded. Your success is going to be very dependent on how your adapt.
Jeremy StoppelmanEveryone is panicked about the transition to mobile. I don't lose any sleep whatsoever.
Jeremy StoppelmanThe entrepreneurs that really make it are the ones that start with an idea but are ready to change it at a moment's notice.
Jeremy StoppelmanTheres simply anger over the accountability that Yelp brings and also this feeling of powerlessness because so much power is now being put in the hands of the consumer. But the important thing that gets lost with some of these business owners who are very upset with us is its the whole picture that counts.
Jeremy StoppelmanOn mobile, what are the core apps? It's basically messaging, mapping and review data.
Jeremy StoppelmanI think with every successful consumer Internet business, there will be lawyers that are interested in going after your company, especially when they think that there's a financial incentive.
Jeremy StoppelmanThere is this cat and mouse game that plays out over time where our team comes up with new and interesting ideas to identify content that we shouldn't recommend, and over time people are constantly probing that, trying to figure out how can they get around that and get a better reputation on Yelp.
Jeremy Stoppelman