Choose something you are passionate about - or a pain point that has affected you and that you feel really needs to be changed.

Maintaining the trust of the consumer is critical to our business

The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a conspiracy theory about it.

Starting a company, your success is going to be very dependent on how you adapt. You're going to make decisions, you're going to make bets; most of them are going to turn out to be wrong.

Theres simply anger over the accountability that Yelp brings and also this feeling of powerlessness because so much power is now being put in the hands of the consumer. But the important thing that gets lost with some of these business owners who are very upset with us is its the whole picture that counts.

The entrepreneurs that really make it are the ones that start with an idea but are ready to change it at a moment's notice.

Choose something you are passionate about - or a pain point that has affected you and that you feel really needs to be changed.