There is this cat and mouse game that plays out over time where our team comes up with new and interesting ideas to identify content that we shouldn't recommend, and over time people are constantly probing that, trying to figure out how can they get around that and get a better reputation on Yelp.
Jeremy StoppelmanYou have to be very nimble and very open minded. Your success is going to be very dependent on how your adapt.
Jeremy StoppelmanOn mobile, what are the core apps? It's basically messaging, mapping and review data.
Jeremy StoppelmanOne of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.
Jeremy Stoppelman