We love to entertain audiences and this picture does that - it's romantic, it's funny, it's got a nice message and I think it's a gift to the audience to be able to enjoy this movie.
Jerry BruckheimerI think it's the source material. 27 Dresses was a famous book, and Devil Wears Prada was also a wonderful book, so it's coming out of the novelists who are really creating these wonderful female characters that we want to see on the big screen.
Jerry BruckheimerSophie [Kinsella]'s writing just captivated me. We bought this eight years ago, before it became an international success and was only one book. Now there's five. So, we were very fortunate to latch onto a character who has since become an international success both as a novel and hopefully now as a movie.
Jerry BruckheimerI mean if you put all of your eggs in one basket, boy, and that thing blows up you've got a real problem.
Jerry Bruckheimer