People want to leave their homes but they can't go on vacation as much as they used to. So, getting out of the house and seeing a good movie helps them to alleviate some of the pain that's going on in their life.
Jerry BruckheimerWe hope that audiences around the world embrace the picture in the same way they have the books and that hopefully Disney will allow us make another one.
Jerry BruckheimerSophie [Kinsella]'s writing just captivated me. We bought this eight years ago, before it became an international success and was only one book. Now there's five. So, we were very fortunate to latch onto a character who has since become an international success both as a novel and hopefully now as a movie.
Jerry BruckheimerAnd yes, it is harder to make movies because budgets are getting smaller, and the companies stocks are down. The only good news on the horizon is that box office has been up by something like 23% from last year, which is great for us. It's still the cheapest form of entertainment.
Jerry Bruckheimer