There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

The Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or I’ll resign your account.’ You don’tdo it anymore. It’s now, the majority of the time... ‘How do you like it? When can I change it for you?’

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.

Because I'm in advertising, not electricity!

Thank you for making me nouveau riche.