The Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or I’ll resign your account.’ You don’tdo it anymore. It’s now, the majority of the time... ‘How do you like it? When can I change it for you?’

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

I'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

Thank you for making me nouveau riche.

I honestly believe that advertising is the most fun you can have with your clothes on.

It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.