One out of every 100 families in Vermont was a part owner of Ben and Jerry's.

One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.

One out of every 100 families in Vermont was a part owner of Ben and Jerry's.

Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

I guess I harboured hopes that things would happen more quickly, but I'm not disappointed.

Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you're doing and become an expert.

Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.