Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.
Jerry GreenfieldBusinesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line.
Jerry GreenfieldIt's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.
Jerry GreenfieldIf you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.
Jerry Greenfield