So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.

Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

It's to be expected that you make mistakes when you're breaking new ground.

I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do.

If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support the company. If you don't believe in what we are supporting, don't support it.

If you support the community, they will support you.

Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.