Businesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line.

Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.

When you are led by values, it doesn't cost your business, it helps your business.

I eat many different ice creams. I'm not an ice cream snob, although I do think Ben & Jerry's is the best. But I'm happy to eat anybody's ice cream, really. As long as it's good.

I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do.

Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.

It's to be expected that you make mistakes when you're breaking new ground.