When you are led by values, it doesn't cost your business, it helps your business.

Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.

If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.

One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.

I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do.

Businesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line.

Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.