When you are led by values, it doesn't cost your business, it helps your business.

One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.

Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.

I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do.

If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.

Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.