The thing that matters is meaning! It drives everything. Builders align their attention to the things that matter to them, and they know a lot about that stuff.

For Builders, the real definition of success is a life and work that brings personal fulfillment and lasting relationships and makes a difference in the world in which they live.

Builders think of success and failure as feedback. They don't judge either as a complete win or loss.

When you put together deep knowledge about a subject that intensely matters to you, charisma happens. You gain courage to share your passion, and when you do that, folks follow.

Enduringly successful people, many of whom live a life that's a gift to the world, don't raise balance as a major issue-not because they had it masterfully handled, but because they were all busy doing what mattered to them.

Builders insist that success may never come without a compelling personal commitment to something you care about and would be willing to do with or without counting on wealth, fame, power, or public acceptance as an outcome.

For most Builders, the journey is like shooting for the moon and instead hitting Mars-perhaps a better, but different outcome than envisioned. Builders are the first to admit (at least, in private) that planning works, but as the adage goes, the plan itself, rarely does.