Do or do not. There is no try," says Yoda, the bewitching philosopher warrior created by George Lucas in Star Wars. Yoda is quoted at least as often as the founding fathers on this topic.

Success in the long run has less to do with finding the best idea, organizational structure, or business model for an enterprise, than with discovering what matters to us as individuals.

The thing that matters is meaning! It drives everything. Builders align their attention to the things that matter to them, and they know a lot about that stuff.

Enduringly successful people, many of whom live a life that's a gift to the world, don't raise balance as a major issue-not because they had it masterfully handled, but because they were all busy doing what mattered to them.

Builders think of success and failure as feedback. They don't judge either as a complete win or loss.

When you put together deep knowledge about a subject that intensely matters to you, charisma happens. You gain courage to share your passion, and when you do that, folks follow.

For most Builders, the journey is like shooting for the moon and instead hitting Mars-perhaps a better, but different outcome than envisioned. Builders are the first to admit (at least, in private) that planning works, but as the adage goes, the plan itself, rarely does.