Do or do not. There is no try," says Yoda, the bewitching philosopher warrior created by George Lucas in Star Wars. Yoda is quoted at least as often as the founding fathers on this topic.

Success in the long run has less to do with finding the best idea, organizational structure, or business model for an enterprise, than with discovering what matters to us as individuals.

When you put together deep knowledge about a subject that intensely matters to you, charisma happens. You gain courage to share your passion, and when you do that, folks follow.

For Builders, the real definition of success is a life and work that brings personal fulfillment and lasting relationships and makes a difference in the world in which they live.

For most Builders, the journey is like shooting for the moon and instead hitting Mars-perhaps a better, but different outcome than envisioned. Builders are the first to admit (at least, in private) that planning works, but as the adage goes, the plan itself, rarely does.

Builders insist that success may never come without a compelling personal commitment to something you care about and would be willing to do with or without counting on wealth, fame, power, or public acceptance as an outcome.

Extraordinary individuals take one step back and two steps forward with most every challenge-and sometimes two steps back to one step forward. They harvest useful lessons and knowledge from what doesn't work, and they display a remarkable resiliency; and ability to bounce back from adversity.