Sports that are continuous and never stop don't give us the opportunity to segment our messages.

Is [football] for everybody? Of course not. But it is a meaningful contribution beyond, I think, other alternatives.

We are continuing to look for ways that we can do something that's good for both of us. Good for both of us being the Cowboys relative to relief as to our cap management and good for him that would maybe be some pluses for him on his contract.

I could hire every producer in Hollywood - 2,000 producers, let's say - and they couldn't come up with all the soap operas, in season and out of season, that NFL programming gives television.

We've all got to get on the same page.

Anybody involved in sports in Missouri knows it's a great sports state. It is a great sports state, particularly in basketball and baseball. Particularly. Not to demean football, but it's a baseball state and a basketball state.

And I completely am one of the most sensitive in that area as far as the NFL is concerned.