Sports that are continuous and never stop don't give us the opportunity to segment our messages.

We see every day that our very laws have both sides of the fence.

Only 7 percent of NFL fans have ever been inside an NFL stadium. Seven... have ever been inside. So the NFL is certainly about the Colosseum of Rome. It can't be a studio game.

Is [football] for everybody? Of course not. But it is a meaningful contribution beyond, I think, other alternatives.

Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.

Nobody is thinking they're going to come out here and put a team here and become a multimillionaire. I don't know anybody that comes into the NFL like that

There are a lot of people with money, but not with the passion to really go spend it.