Nobody is thinking they're going to come out here and put a team here and become a multimillionaire. I don't know anybody that comes into the NFL like that

Anybody involved in sports in Missouri knows it's a great sports state. It is a great sports state, particularly in basketball and baseball. Particularly. Not to demean football, but it's a baseball state and a basketball state.

With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.

Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.

The part of football you don't see with all the buddies I ever had, we might have gone out and thrown some passes, but we never went out to knock the hell out of each other just to do it. You do that when the time comes to push the ball downfield or keep it from going down the field. That's why I think football has a great place.

I have never had a problem dealing in areas of ambiguity. I can make a decision and not have it all lined up just right.

Is [football] for everybody? Of course not. But it is a meaningful contribution beyond, I think, other alternatives.