It's the premium time, the fourth quarter. October, November, December and now, if you will, going over into the first quarter in January. But really, football, that's when the interest is in the game.

I have never had a problem dealing in areas of ambiguity. I can make a decision and not have it all lined up just right.

The part of football you don't see with all the buddies I ever had, we might have gone out and thrown some passes, but we never went out to knock the hell out of each other just to do it. You do that when the time comes to push the ball downfield or keep it from going down the field. That's why I think football has a great place.

We've all got to get on the same page.

With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.

You could have a player that gave you some iffiness but his talent would make a real contribution, but you had to have an overwhelming base of players so you know exactly what you had.

Is [football] for everybody? Of course not. But it is a meaningful contribution beyond, I think, other alternatives.