And I completely am one of the most sensitive in that area as far as the NFL is concerned.
Jerry JonesIs [football] for everybody? Of course not. But it is a meaningful contribution beyond, I think, other alternatives.
Jerry JonesWith the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.
Jerry JonesOnly 7 percent of NFL fans have ever been inside an NFL stadium. Seven... have ever been inside. So the NFL is certainly about the Colosseum of Rome. It can't be a studio game.
Jerry Jones