When time is running out and the score is close, most players are thinking, I don't want to be the one to lose the game, but I'm thinking, What do I have to do to win?
Jerry WestPersonalities seem in many cases to dominate the lucrative endorsement market. But that doesn't upset me. What upsets me is when not enough attention is paid to the product-the game.
Jerry West[The NBA] used to be a small band of basketball groupies. Now there are a lot more corporate-type people working in the league.
Jerry WestI don't live in the past. And besides, there are too many times in my career to remember specific events, because I played so many games.
Jerry West