Why is it that big companies fail when the technology changes? It happens in every industry, so what's the pattern? What are they all doing wrong?
Jesse SchellLinkedIn's got a little progress bar. It wants you to do things like sign up 10 of your friends. It does that near the end. At the beginning it's like, 'You put in your name. 20 percent progress! How about some other information?' People want to fill in that progress bar. They like to complete a task. They like to check a box.
Jesse SchellWho cares and who doesn't care about a project, is going to shape the project in a significant way.
Jesse SchellI jokingly call this convergence of games into reality the "Gamepocalypse": the moment when every moment of life is actually a game.
Jesse Schell