Why is it that big companies fail when the technology changes? It happens in every industry, so what's the pattern? What are they all doing wrong?

Games have no other purpose than to please.

I jokingly call this convergence of games into reality the "Gamepocalypse": the moment when every moment of life is actually a game.

A game is a problem-solving activity, approached with a playful attitude

Is it OK for Amazon to know every word of every book you've read? Are you comfortable with that? Maybe you are. Is it OK to let everybody know you eat Corn Flakes? OK, but then there are certain products you might not want people to know that you're using. ...

We are shifting into an enjoyment-based economy. And who knows more about making enjoyment than game developers?

You don't want the office to be a completely relaxing place. You want it to be a vibrant place.