Everybody is playing games. There are games now for pretty much every age, every demographic.

One of the main things that's appealing about games is that you know a game can be won. It's an unusual game that's impossible to win.

You don't want the office to be a completely relaxing place. You want it to be a vibrant place.

To be connected to the real world is healthy and important.

New video gaming systems are coming out that track every joint of your body. It's basically going to become a normal thing for us to allow Microsoft to put a three-dimensional camera on top of your television set looking at you, which sounds like a Big Brother scenario if ever I heard one, but, still, it's what we're going to allow.

Is it OK for Amazon to know every word of every book you've read? Are you comfortable with that? Maybe you are. Is it OK to let everybody know you eat Corn Flakes? OK, but then there are certain products you might not want people to know that you're using. ...

Who cares and who doesn't care about a project, is going to shape the project in a significant way.