You don't want the office to be a completely relaxing place. You want it to be a vibrant place.

We are shifting into an enjoyment-based economy. And who knows more about making enjoyment than game developers?

Who cares and who doesn't care about a project, is going to shape the project in a significant way.

Everybody is playing games. There are games now for pretty much every age, every demographic.

New video gaming systems are coming out that track every joint of your body. It's basically going to become a normal thing for us to allow Microsoft to put a three-dimensional camera on top of your television set looking at you, which sounds like a Big Brother scenario if ever I heard one, but, still, it's what we're going to allow.

Why is it that big companies fail when the technology changes? It happens in every industry, so what's the pattern? What are they all doing wrong?

Our affluence has allowed us to move to a place where we tend to make things pleasurable, as opposed to efficient.