The one thing we learned over 5 years is that nothing works better than just improving your product.

You've got to say you are a step ahead of where you actually are to move to the step that you want to be at.

The media often glamorizes successful founders and makes their paths seem easier than they actually were.

Innovations seem inevitable in retrospect, but at the time it's an uphill battle.

Lots of people were skeptical, but that's always true when you do something that hasn't been done before.

Finding a programmer to work with if you don't already know one will be a challenge. Merely judging if a programmer is exceptional vs. competent will be very hard if you are not one yourself. When you do find someone, work together informally for a while to test your compatibility.

Programmers have not been professionals because they haven't really cared about quality.