Lots of people were skeptical, but that's always true when you do something that hasn't been done before.

Pick a big enough project, something that's really hard, something that over the years you can work on.

Cofounders will endure so much together that their relationship is often compared to a marriage.

You've got to say you are a step ahead of where you actually are to move to the step that you want to be at.

Innovations seem inevitable in retrospect, but at the time it's an uphill battle.

My skills weren't that I knew how to design a floppy disk, I knew how to design a printer interface, I knew how to design a modem interface; it was that, when the time came and I had to get one done, I would design my own, fresh, without knowing how other people do it. That was another thing that made me very good. All the best things that I did at Apple came from (a) not having money, and (b) not having done it before, ever. Every single thing that we came out with that was really great, I'd never once done that thing in my life.

The one thing we learned over 5 years is that nothing works better than just improving your product.